SEO
Technical + Tactical SEO
Technical SEO is a group of tasks related to website and server optimizations that collectively work to help search engine spiders crawl, index, and rank your website.
Technical SEO Efforts Include:
- Identifying Crawl Errors
- Finding & Fixing Broken Links
- Optimizing Page Load Speeds
- Improving Server Response Times
- Optimizing & Reducing Image Size
- Minimizing Render-Blocking Javascript and CSS
- Limiting the Number of Resources & HTTP Requests
- Securing Your Site With HTTPS/SSL

Sound technical SEO is a necessary foundation for any successful digital strategy.
Tasks related to “technical SEO” optimization have nothing to do with your website’s content or promotion. The singular goal of technical SEO efforts is to optimize a website’s infrastructure and make sure it is crawled, indexed, and able to get ranked.
Technical SEO is needed to get search engines like Google to know that you have a website, what it’s about, and who to serve it to. Search engines aim to provide the public with the best possible results for any given search term or phrase. For your site to be served by search engines, it has to be running properly.
Tactical SEO
Search Engine Optimization [SEO]
Search Engine Optimization (SEO) strategy is critical for most businesses. When your business is local, SEO is essential.
According to a recent hubspot.com report, local searches make up 46% of all searches…and the first five organic search results get 67.60% of the clicks.
A strong local SEO strategy is key.
Our SEO services start with an audit; during the audit, we look at your current presence, market position, target audience and complete all necessary research to develop a meaningful and actionable SEO plan.
Then together, we set our goals and objectives for our search engine optimization project.
- We provide on-site SEO and off-site SEO services to help get you found by customers where they are looking and by the terms they are using.
- Our off-site SEO services are all manual, ‘white-hat,’ powerful, and time-consuming. Off-page SEO strategies encompass all activities that help your site rank that is not done on your site directly. Off-page SEO includes:
- link building (and outreach), content marketing, social media activities, guest blogging, forum research, and participation. These signals help tell search engines that your site shares value, provides meaningful information, and is helpful to the end-user.