Email automation allows you to create emails that will reach the right people with the right message at the right time—automatically.

Today, companies utilize email automation to create triggers based on a user’s actions without crafting and sending repetitive emails like; form receipt confirmations, donation receipts, and welcome messages.

Unlike newsletters and seasonal campaigns connected to other media sent to your list all at once, an automated email campaign is set up once and then sent to particular individuals once a specific action is taken.